Tips & Tools

Having a winning idea is one thing, but making enough money at it to support your ambitions and lifestyle is another. Start with a good idea that fills a need or void in the marketplace. Add a strong team, sound strategy and add a little capital, and watch your dreams become reality. As this competition evolves, visit this section to review timely information to help you turn you're idea into a reality.

Basic Protection for Copyrights and Trademarks

Establishing basic common law protection in the form of copyright and trademark for your work is easy.
- Find out more (pdf)

Sample Elevator Pitch

- Read Info (pdf)
Material was contributed by:
Nora Myers
Executive Director of the Entreprenuership Center of the University of Charleston

Team Building - Things to consider when building a business team

Improve chances of building a winning start-up team
By: Gary Williams
Brigham Young University
http://deseretnews.com/dn/view/0,1249,590044567,00.html

Building the winning team
BuisnessTown.com
http://www.businesstown.com/people/motivation-team.asp

Building the perfect team
One entrepreneur's recipe for assembling a startup team that sticks.
Going On Networks, Inc.
http://www.alwayson-network.com/comments.php?id=11653_0_1_0_C

Idea Creation - How to choose the right idea?

3 pointers for choosing a business to start
You've got a host of good business ideas. Now, how to figure out which one to start?
Homeofficemag.com August 2000
http://www.entrepreneur.com/article/0,4621,277926,00.html

Getting ready - Choosing a business idea
Businessvision.co.uk
http://www.businessvision.co.uk/starting_up_03.html

6 Steps to choosing the right business
By the Sloan Brothers - Head Coaches, Startupnation
http://www.startupnation.com/pages/articles/AT_6-Steps-to-Choosing-the-Right-Business.asp

Choose your competition
4.3.03
http://www.ericsink.com/Choose_Your_Competition.html

Choosing a winning business idea
By Jennifer Tripp
http://www.icbs.com/KB/internet/kb_choosing-a-winning-business-idea.htm

How to research your business idea
Your brilliant idea may indeed be brilliant -- or it may need some work. Here's how to find out whether you're ready for startup.
http://www.entrepreneur.com/article/0,4621,315293,00.html

More business planning smarts - Identifying a "screaming need" in the marketplace, and "playing your strengths"
Tips for entrepreneurs podcast series
http://www.startupnation.com/pages/podcasts/podcast-identify-marketplace-need-strengths.asp

Possible components of the Executive Summary

TARGET MARKET is the specific group of customers that a company aims to market their product to. They have been identified as people with needs or wants that can be met with the products or services of this company. In the simplest terms, a target market is a fairly similar group of customers to whom a company wishes to sell their product/service to. It is important for the marketer to define and research their target market because it is an essential tool for reaching interested consumers. Once the target market is defined, the marketer can focus their time and resources on a segment of people who will be responsive to that companies' product/service.

FOR MORE HELP FINDING A TARGET MARKET:
How to Find and Sell to Your Target Market By: Marilyn Guille
http://sbinfocanada.about.com/cs/marketing/a/targetmarket.htm

COMPETITIVE ADVANTAGE exists when a firm sustains profits that exceed the average for its industry, possessing competitive advantage over its rivals. The goal of a business strategy is to ultimately achieve competitive advantage. Competitive advantage happens when a firm is able to deliver the same benefits as its competitors, but at a lower cost (cost advantage), or deliver benefits that exceed those of competing products (differentiation advantage).

In order for a company to achieve competitive advantage, a firm must have resources and capabilities that are superior to those of its competitors. These resources are firm specific assets useful for creating cost or differentiation advantage and which few competitors can easily acquire.

FOR MORE HELP ON COMPETITIVE ADVANTAGE:
Quick MBA's, Competitive Advantage
http://www.quickmba.com/strategy/competitive-advantage/

A DIRECT COMPETITOR is a competitor that fills the same buyer need you fill in the same way you fill it. For example, the Ford Taurus and the Toyota Camry are two products that compete to fill buyer commuting needs in essentially the same way. This means direct competitors offer similar products to your customers as you do. Your goal is to recognize your direct competitors, and differentiate your product/service to achieve competitive advantage over the competition.

SIX QUESTIONS TO HELP IDENTIFY YOUR DIRECT COMPETITORS:
Competitive Assessor 1.0, Six Angles of Competition
http://www.centerforadvantage.com/ci/directcompetitors.htm

INDIRECT COMPETITORS are businesses who sell similar products/services that fill the same need as your business. Their product/service is in a different category altogether, but still seen as an alternative purchase to your product. For example, the movie theater is an indirect competitor to the video rental store, OR fast food outlets are indirectly competing with fine dining establishments. Try listing companies that are your indirect competitors, and you may find this list longer than that of your direct competitors. In most cases, that fact is you may have more competition than you thought.

INTELLECTUAL PROPERTY, often known as IP, allows people to own their creativity and innovation in the same way that they can own physical property. The owner of IP can control and be rewarded for its use, and this encourages further innovation and creativity to the benefit of us all.

The four main types of IP are:

  • patents for inventions - new and improved products and processes that are capable of industrial application
  • trade marks for brand identity - of goods and services allowing distinctions to be made between different traders
  • designs for product appearance - of the whole or a part of a product resulting from the features of, in particular, the lines, contours, colours, shape, texture or materials of the product itself or its ornamentation;
  • copyright for material - literary and artistic material, music, films, sound recordings and broadcasts, including software and multimedia

FOR MORE HELP WITH INTELLECTUAL PROPERTY:
http://www.intellectual-property.gov.uk/

Other things to consider

Bureau of Labor Statistics Compensation Wage Calculator

Business Know-How Start-Up Cost Calculator

Bplans.com Starting Cost Estimator

Small Business Administration Start-Up Costs Checklist

Intellectual Property: patents, trademarks, servicemarks and copyrights
http://entrepreneurs.about.com/od/intellectualproperty/

Small-business myths busted
The truth as you know it about starting a business may really be a lie.
Let us help you sort the myths from the realities. By: Patricia Simone
http://www.entrepreneur.com/article/0,4621,328589,00.html

Finding Business Ideas
www.entrepreneur.com/businessideas/findingideas/archive116052.html-37k-

Startup How-To Guides
www.entrepreneur.com/howto/startyourbiz.html

How to Write a Business Plan
U.S. Small Business Administration
By: Linda Pinson & Jerry Jinnett
www.sba.gov/library/pubs/mp-32.pdf

Understanding Your Target Market
www.allbusiness.com/marketing/segmentation-targeting/848-1.html

How to Gain a Competitive Edge
www.esmalloffice.com/SBR_template.cfm?DocNumber=PL12_1000.htm

Trademark, Patent, Copyrights
www.uspto.gov/web/offices/pac/doc/general/index.html

Protecting Intellectual Property
www.intellectual-property.lawyers.com/Protecting-Intellectual-Property.html

Intellectual Property Terms
www.clemson.edu/sponsoredprograms/ottSite/ottStart_IntellectDefs.htm

Learn How To Deliver a Masterful Elevator Pitch
www.startupnation.com/pages/radio/Elevator_Pitch.asp