
Marketing professionals are involved in planning, promoting, selling and distributing products and services. Sales and advertising are two common career tracks. Additional opportunities include product management, global marketing, distribution, and marketing research. Marketing professionals are employed throughout the world by manufacturers, advertising agencies, retailers, consulting firms, product testing laboratories, business service firms, etc. The marketing program, by providing a broad working knowledge of the theory and practice of marketing, prepares students for a professional career or for graduate study.