Marketing

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James Brown, Ph.D

Title:
KMart Corporation Chair of Marketing

Education:
D.B.A., Marketing, Indiana University
M.B.A., Miami University (Ohio)
B.S., Industrial Management, University of Cincinnati

Contact:
Office#: 205
304. 293.3053
E: j.brown@mail.wvu.edu

Area of Expertise:
Dr. Brown teaches and conducts research in the areas of retailing, marketing channels, and supply chain management. His research examines how the structure of and behavior within supply chains affect their performance. One current project focuses upon the role of identification in buffering the effects of contract breaches within marketing channels. Another investigates the impact of organizational justice and contracting on satisfaction and conflict within supply chains. A third project studies how trust and its surrogates influence norms of relational exchange within marketing channels over time. His research has been published in the Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Retailing, Journal of the Academy of Marketing Science, and other leading academic journals in marketing.