Marketing
Michael Walsh, Ph.D
Title:
Assistant Professor of Marketing
Education:
PhD, University of Pittsburgh 2005,
MBA, University of Pittsburgh, 1990,
BA, Duquesne University
Contact:
Office#: 203
T: 304.293.7960
E: michael.walsh@mail.wvu.edu
- View CV
Area of Expertise:
Michael F. Walsh is a member of the faculty of the College of Business and Economics
where he teaches courses in services marketing and advertising. His research interests
include consumer resistance to change the management aspects of integrated marketing
communications. Prior to his appointment at WVU, Mike was on the faculty of the Joseph
M. Katz Graduate School of Business while pursuing a PhD. In addition to his academic
experience, Mike has extensive corporate experience. During his 20+ year career in
general management, advertising and marketing, Mike has focused on specialized marketing
communication strategies in business to business, high technology and consumer marketing
communications. Prior to his joining the University of Pittsburgh, Mike oversaw Buchanan
Ingersoll's marketing activities covering 350 lawyers in 13 cities and across five states.
Buchanan Ingersoll is a top law firm based in Pittsburgh PA. He formerly was Senior Vice
President and Director of Operations and Finance for Ketchum Advertising in Pittsburgh.
Mike serves on the board of director's executive committee of the Pittsburgh Civic Light Opera. He holds board seats on YMCA Camp Kon O Kwee/Spencer and P.O.W.E.R. He is past president of the Business Alumni Association of the University of PIttsburgh. He is a founder of the Information Technology Media Advisory Council focusing on high technology media standards and accountability, and is a past member of the Board of Directors of BPA International, a non-profit magazine circulation auditing firm, the Pittsburgh Advertising Club and the Pittsburgh Radio and Television Club.
