Marketing

---

Paula Bone, Ph.D

Title:
Professor of Marketing

Education:
Ph.D., Marketing, University of South Carolina
B.S., Marketing, University of Alabama

Contact:
Office#: 202
T: 304.293.7959
E: pbone@wvu.edu

Area of Expertise:
Dr. Bone specializes in consumer behavior, public policy and marketing ethics. Her current work focuses on consumers' use of dietary supplements and their interpretation of claims made on supplement labels. She, along with co-author Karen Russo France, had the opportunity to present their findings to the United States Food and Drug Administration in September of 2004. She is also studying how consumers make trade-offs between short-term pleasures and long-term goals. This research has implications in two important current issues: retirement planning and consumer health. Her research has been accepted in Journal of Consumer Affairs, Journal of Retailing, Journal of Public Policy and Marketing, MacroMarketing, Journal of Business Ethics, Journal of Advertising, Journal of Business Research, Journal of Consumer Research and Journal of Marketing Research, among others.