Marketing graduate and WVU Basketball player Jamie Smalligan talks about how his experience on the court has helped him in his career at Total Quality Logistics in Cincinnati, Ohio.

Marketing Overview

Marketing professionals are involved in planning, promoting, pricing, and distributing products and services. The marketing program is designed to give students a strong understanding of the marketing mix elements used by firms to satisfy customer wants and needs. In addition to the foundations of marketing strategy, the required courses integrate global, societal, and sustainabilty aspects of the marketplace to give students an appreciation of how marketing strategies are used in the globalized economy as well as in the public and not-for-profit sector. Career opportunities include: marketing research, marketing management, product management, distribution and logistics, services marketing, global marketing, sales management, advertising research, promotion, international business, and supply chain management and purchasing.

Marketing professionals are employed throughout the world by manufacturers, advertising agencies, retailers, consulting firms, product testing laboratories, business service firms, etc. The marketing program, by providing a broad working knowledge of the theory and practice of marketing, prepares students for a professional career or for graduate study.