Program Details

The trip is part of BADM 533, Global Marketing Strategy a 4-credit course requiring permission of B&E's Director of Graduate Programs for registration. It is structured to make it easy for Executive MBA students to participate. Regular MBA students are encouraged to participate to fulfill the international requirement of their program. Other master's level students are also welcome.

Classes are held in Morgantown on Monday and Wednesday from 1:00 p.m. to 2:15 p.m. in room 128 college of Business and Economics.

A Charter bus will depart from the Business and Economics parking area 10 at 5:30 a.m. on Saturday, May 9, 2009. The flight to China will depart on Saturday, May 9 from Pittsburgh, PA with the return flight arriving back in the United States on Friday, May 22. Details on the flight times will be available later. Upon arrival in Shanghai, we will be met by personnel from our host institution. They will be arranging bus transportation as well as all of the field trips, seminars, and entertainment during our stay.

Classes in the US will cover travel tips, a bit of the Chinese language, Chinese history and geography, the political and economic environment of China, demographics, business practices, and current issues in Chinese life. The precise content of the Chinese portion of the class has not been determined, but previous seminars have included topics such as Chinese monetary system, consumer behavior, and business etiquette. Past field trips to Chinese businesses have included Shanghai General Motors, Baoshan Steel Corporation and Minsheng Bank.

In addition to the hard work, there will also be plenty of time for field trips to cultural attractions and socializing with our hosts. Previous classes have made trips to places like Tiananmen Square, the Great Wall, the Forbidden City, Temple of Heaven, Terra Cotta Warriors, and the Summer Palace. You will also have time available for exploring Chinese cities on your own.