College of Business and Economics

Selections

Photo of Dr. Mike Walsh, Assistant Professor of Marketing

Catalog Course Descriptions


PR stands for prerequisite, a course required first.
COREQ stands for co-requisite, a course than can be taken concurrently.

Business Core Courses (BCOR)

315. Professional Development II. 1 hr.
PR: BCOR 310. The development of essential skills for professional placement, including resume development, interviewing skills, and job search skills.

320. Legal Environment of Business. 3 hr.
PR: College Admission Criteria. Explores the nature of law, government, and ethics to business enterprise. Provides overview of legal and ethical issues relevant to business decision making and the government regulation of business.

330. Information Systems and Technology. 3 hr.
PR: College Admission Criteria. Introduces essential information systems concepts for managing competitive firms in a global environment. Utilizes the Internet, and builds skills in decision making using spreadsheets, oral communication using presentation graphics, and data management using database software.

340. Business Finance. 3 hr.
PR: College Admission Criteria. Activities of the finance manager in the planning, acquisition, and administration of funds used in a business enterprise.

350. Principles of Marketing. 3 hr.
PR: College Admission Criteria. Overview of Marketing and the interrelationships between Marketing and other business disciplines. Topics include the management of the product, communication, price, and distribution variables as well as an introduction to buyer behavior and marketing research.

360. Operations/Quantitative Business Methods. 3 hr.
PR: BCOR 330 and 370. The course is designed to acquaint studies with a variety of production and operations management concepts and techniques. Productivity, competitiveness, operations strategy, capacity, location, layout, inventory, forecasting, and supply chain management are key concepts to be covered.

370. Managing Individuals and Teams. 3 hr.
PR: College Admission Criteria. Topics include traditional management functions, employee motivation, leadership, team dynamics, individual and group decision making, and individual differences. Additional topics include social responsibility and ethics, diversity, organizational structure and design, organizational control, and managing innovation and change.

460. Contemporary Business Strategy. 2 hr.
PR: Senior Standing and BCOR 340 through 410. Integration of components of the business curriculum. Investigation and analysis of current business problems.

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Accounting Courses (ACCT)

201. Principles of Accounting. 3 hr.
PR: Sophomore standing. The accounting cycle from the analysis of business transactions through the preparation of financial statements; basic theory and practice with respect to accounting for assets and equities.

202. Principles of Accounting. 3 hr.
PR: ACCT 201. Utilization of accounting information for purposes of managerial control and decision making; cost concepts, profit and financial budgeting, analysis of financial statements.

293. Special Topics. 1-3 hr.
Special topics relevant to accounting. (A maximum of 9 semester hours in any or all courses numbered 293 offered by the College of Business and Economics may be applied toward the bachelor's degree.)

311. Intermediate Accounting. 3 hr.
PR: Grade of A or B in ACCT 202. Development of accounting theory and practice, with emphasis on asset accounting.

312. Intermediate Accounting. 3 hr.
PR: ACCT 321; Grade of C or better in ACCT 311. Theory and practice with respect to accounting for liabilities and stockholder's equity; special problems peculiar to financial accounting; analysis of financial statements and changes in financial position.

321. Introduction to Accounting Systems. 3 hr.
PR: ACCT 202. and CS 101. Accounting software for record keeping, financial analysis, and accounting policy evaluation, with emphasis on the accounting cycle.

322. Accounting Systems. 3 hr.
PR: BCOR 330, ACCT 321, or consent. COREQ: ACCT 312. Analysis of data processing fundamentals and information systems analysis, design, and implementation, including necessary computer hardware and software components with particular reference to accounting information systems and the controls necessary therein.

331. Managerial Accounting. 3 hr. (No credit available to students having credit for ACCT 431.)
PR: ACCT 202. For non-accounting majors. Analysis of internal accounting practices with emphasis on use of data for performance evaluation, control, motivation through accounting systems, and decision-making.

332. Cost Accounting. 3 hr.
PR: ACCT 431 or ACCT 331. Fundamentals of cost determination with emphasis on the significance of cost data and their interpretation; process, job-order, and standard costs.

415. Advanced Accounting. 3 hr.
PR: ACCT 312. Accounting for business combinations, consolidations, foreign currency translation, governmental and not-for-profit entities, and equity method investment accounting.

431. Cost Management. 3 hr.
PR: ACCT 202. Strategic cost management concepts and techniques used for decision making, control, and product and service costing.

441. Income Tax Accounting. 3 hr.
PR: ACCT 311 or 331 or consent. Overview and survey of Federal income tax principles for individuals and simple corporations with emphasis on gross income, exemptions, deductions, capital gains and losses, and tax credits.

442. Income Tax Accounting. 3 hr.
PR: ACCT 441 or consent. The study of Federal income tax treatment of partnerships, corporations and estates, and the treatment of those property transfers subject to the Federal Gift Tax, together with an introduction to tax research and tax procedure.

451. Auditing Theory. 3 hr.
PR: ACCT 415. Auditing fundamentals, objectives, ethics, statistical sampling, standards and procedures. Emphasis on FASB and SAS disclosures.

461. Accounting for Non business Entities. 3 hr.
PR: ACCT 312. Accounting, reporting, and budgeting for governmental and not-for-profit entities and the use of fund accounting data for planning and control.

491. Internship in Accounting. 1-3 hr.
PR: Consent. Supervised practical experience in student's major field; identification, analysis, and evaluation of a specific project. (Student, under departmental supervision, arranges internship with sponsoring organization.)

493. Special Topics. 3 hr.
(A maximum of nine semester hours in any or all courses numbered 493 offered by the College of Business and Economics may be applied toward the bachelor's degree.)

495. Independent Study. 1-3 hr.
PR: Consent. Students will develop and complete a program of specialized studies under the supervision of a faculty member. This program may not include credit for internships or employment experience.

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Business Law (BLAW)

310. Business Law for Managers. 3 hr. PR: BCOR 320. Survey of legal principles relevant to operation and management of business organization, including the substantive law of agency and employment, business organizations, credit and bankruptcy.

400. Personnel Relations and the Law. 3 hr. The legal principles guiding employer-employee relations, including agency law and the law regulating employee health, safety, compensation and benefits, job opportunity, and labor organizing.

420. Law for the C.P.A. 3 hr. PR: BCOR 320. A survey of those areas of commercial and regulatory law with which accountants need familiarity in order to exercise good judgment, practice their profession skillfully and understand their professional responsibility. (Credit cannot be received for both BLAW 310 and BLAW 420.)

493. Special Topics. 1-4 hr. PR: BCOR 320 or Consent. Special topics relevant to business law. (Maximum of nine semester hours in any or all courses numbered 493 offered by the College of Business and Economics may be applied toward the bachelor's degree.)

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Economics Course (ECON)

201. Principles of Economics. 3 hr. PR: Sophomore standing. Introductory microeconomic analysis. Competitive behavior of firms, price determination, efficiency in production and equity in distribution.

202. Principles of Economics. 3 hr. PR: ECON 201 and sophomore standing. Introductory macroeconomic analysis. Aggregate demand and supply, saving, investment, the level of employment and national income determination, monetary and fiscal policy.

225. Elementary Business and Economic Statistics. 3 hr. PR: Grade of C or better in MATH 126 or MATH 124, or MATH 129, or consent. Basic concepts of statistical models, distributions, probability, random variables, tests of hypotheses, confidence intervals, regression and correlation with emphasis on business and economic examples. (Equiv. to STAT 211.)

293. Special Topics. 1-3 hr. PR: Econ 201 and 202 or consent. Special topics relevant to economics. (A maximum of nine semester hours in any or all courses numbered 293 offered by the College of Business and Economics may be applied toward the bachelor's degree.)

301. Intermediate Micro Theory. 3 hr. PR: Econ 201. Consumer choice and demand; price and output determination of the firm, and resource allocation, under different market structures; welfare economics, externalities, public goods, and market failure; general equilibrium; other topics.

302. Intermediate Macro Theory. 3 hr. PR: Econ 201 and 202. Forces which determine the level of income, employment, output, the inflation rate, and the balance of trade. Particular attention to consumer behavior, investment determination, and government fiscal and monetary policy.

306. History of Economic Thought. 3 hr. PR: Econ 201 and 202. Economic ideas in perspective of historic development.

325. Applied Business and Economic Statistics. 3 hr. PR: ECON 225 or STAT 211 or consent. Continuation of ECON 225. Principal statistical methods used in applied business and economic research including multiple regression, index numbers, time series analysis, forecasting models and methods, and sampling design.

331. Money and Banking. 3 hr. PR: Econ 201 and 202. The U.S. monetary and banking system and its functional relationship to the economic system; monetary theory and policy.

421. Introduction to Mathematical Economics. 3 hr. PR: MATH 155 or 150, and Econ 201 and 202; or consent. Principal mathematical techniques including set operation, matrix algebra, differential and integral calculus employed in economic analysis. Particular attention given to static (or equilibrium) analysis, comparative-static analysis and optimization problems in economics.

425. Introductory Econometrics. 3hr. PR: Econ 201 and 202, (Econ 225 or Stat 211). Analysis of economic models using basic econometric methods. Specification, computation, and interpretation of linear regression.

441. Public Economics. 3 hr. PR: Econ 201 and 202. Economic roles of the public sector. Particular attention to market failure, redistributing income, the financing of public sector activities, relationships between federal, state, and local governments, and public choice.

445. Government and Business. 3 hr. PR: Econ 201 and 202. Examination of market structure, conduct, and performance. Analysis of market regulation including antitrust laws and regulation of monopolies.

446. Transportation Economics. 3 hr. PR: Econ 201 and 202. Economic and institutional analysis of the domestic transportation system of the United States. Topics include role of transportation, carrier characteristics and services, transportation rates and costs, regulation of transportation.

451. International Economics. 3 hr. PR: Econ 201 and 202. Development of trade among nations; theories of trade; policies, physical factors, trends, barriers to trade. Determination of exchange rates. Open economy macroeconomics.

454. Comparative Economic Systems. 3 hr. PR: Econ 201 and 202. Structure and processes of existing economic systems including capitalism, planned socialism, and market socialism. Problems encountered by economies in transition from planned socialism to capitalism.

455. Economic Development. 3 hr. PR: Econ 201 and 202. The problems, changes, and principal policy issues faced by non industrialized countries.

461. Regional Economics. 3 hr. PR: Econ 201 and 202. Analysis of the regional economy's spatial dimension, emphasizing interregional capital and labor mobility, the role of cities, objectives and issues of regional policy, lagging regions and Appalachia, growth poles, and regional growth and income distribution.

462. Urban Economics. 3 hr. PR: Econ 201 and 202. Analyzes growth, decline, and socioeconomic problems of cities. Topics include the development of cities, urban spatial structure and land-use patterns, poverty and discrimination, housing, urban transportation and congestion, local government structure, and urban fiscal problems.

471. Labor Economics. 3 hr. PR: Econ 201 and 202. Labor market analysis. Topics include wage and employment determination, human capital theory, discrimination, unemployment, migration, effects of unions and government regulation, and life-cycle patterns of work.

481. Growth of the American Economy. 3 hr. PR: Econ 201 and 202. Central issues in the development of the American economy.

491. Internship. 1-12 hr. PR: Consent. Field experience in the analysis and solution of economic problems in the public and private sectors.

493. Special Topics. 1-4 hr. PR: Econ 201 and 202 or consent. Special topics relevant to economics. (A maximum of nine semester hours in any or all courses numbered 493 offered by the College of Business and Economics may be applied toward the bachelor's degree.)

495. Readings in Economics. I, II, S. 1-3 hr. PR: Econ 201 and 202. Students will develop and carry out a program of specialized readings under the supervision of a faculty member.

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Business Administration (BUSA)

These courses are available to non-business majors and may be helpful if you're not sure if a business degree is right for you. Except for BUSA 10, no credit is available for BUSA courses toward a B.S. in Business Administration or B.S. in Economics Degrees. Course completion does not allow admission into other business courses without completion of required pre-business prerequisites. BUSA 10 is open to freshmen pre-business and economics students only. These upper-level BUSA courses should not be taken by pre-business and economics students or any College of Business and Economics major.

101. Introduction to Business. 3 hr. PR: Freshmen only. An introduction to the contemporary business world, including international and small business, quality, ethics, and career preparation. The role of accounting, economics, finance, management, and marketing activities are investigated.

310. Survey of Business Law. 3 hr. PR: Junior standing. Overview of business law discipline. Topics include laws and the court system, employment and labor law, business forms and capitalization, business competition law and business ethics.

320. Survey of Management. 3 hr. PR: Junior standing. Overview of management discipline as a process involving planning, organizing, controlling and directing. An integrated view of management including organizational behavior is emphasized.

330. Survey of Marketing. 3 hr. PR: Junior standing. Overview of the marketing discipline. Topics include the management of the product, communication, price, and distribution variables as well as an introduction to buyer behavior and marketing research.

340. Survey of Finance. 3 hr. PR: Junior standing. Overview of the finance discipline. Topics include financial statement analysis, risk, capital budgeting, investments, and security markets.

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Finance Courses (FIN)

293. Special Topics. 1-3 hr. Special topics relevant to finance. (A maximum of nine semester hours in any or all courses numbered 293 offered by the College of Business and Economics may be applied toward the bachelor's degree.)

305. Intermediate Finance. 3 hr. PR: BCOR 340 with a grade of B or better. Use of computers to help solve extended problems and/or short cases.

310. Investments. 3 hr. PR: BCOR 340 or consent. Investment analysis and management for the individual and the financial institution.

330. Financial Institutions. 3 hr. PR or COREQ: BCOR 340. The role of financial institutions in our nation's financial markets and the economy. Analysis of interest rate, financial markets and federal revenue policy.

350. General Insurance. 3 hr. Theory of risk and its application to insurance; principles underlying insurance life, property, casualty, fire, and surety.

410. Security Analysis and Portfolio Management. 3 hr. PR: FIN 310 or consent; PR or COREQ.: FIN 305. The systematic selection, assessment, and ranking of corporate securities in a portfolio framework through a synthesis of fundamental analysis, technical analysis, and random walk.

451. Working Capital Management. 3 hr. PR: BCOR 340. Management of current assets and liabilities. Topics include the management of cash, marketable securities, accounts receivable, inventories, trade accounts payable, and short-term bank borrowings. Decision models are used extensively.

452. Employee Benefit Plans. 3 hr. PR: FIN 350 or consent. Use, design and regulation of group life insurance, health care and pensions, including their federal tax consequences. Study of the available contracts in each area and financing alternatives and practices.

453. Life Insurance and Estate Planning. 3 hr. PR: FIN 350 Principles of life and health insurance protection; application of life insurance to individual, family, business, and societal needs; study of trusts, wills and estates, and integrating of income programming into estate management.

454. Property and Liability Insurance. 3 hr. PR: FIN 350. Study of the use and production of property and liability insurance, including evaluation of insurance contracts and current insurance practices; legal and regulatory environment affecting use and production of insurance.

455. Risk Management. 3 hr. PR: FIN 350 or consent; PR or COREQ.: FIN 305. Transferable risks with which the entrepreneur must deal. Emphasis on the process by which decisions are made for handling these risks, including an examination of contributions and limitations of insurance system.

456.. Social Insurance. 3 hr. PR: FIN 350 or consent. Our social and political efforts to provide economic security for the general public. An examination of the parallel developments of private insurance.

460. Bank Management. 3 hr. PR: BCOR 340 or consent; PR or COREQ.: FIN 305. Management of bank funds. Principles of organization lending and investment. Policy relationships to bank productivity, organization, and profitability; preparation of financial reports; management of a simulated bank in a changing environment.

461. Advanced Bank Management. 3 hr. PR: FIN 460 or consent. An advanced course in commercial banking involving problems of management of the money position, loan and investment portfolio and capital adequacy. The student simulates actual bank operation, conducts case studies, and analyzes bank performance.

470. Advanced Finance. 3 hr. PR: 15 hours in finance including FIN 305. Integrative course in finance to be taken during the final semester before graduation.

491. Internship in Finance. 1-3 hr. PR: Consent. Supervised practical experience in student's major field; identification, analysis, and evaluation of a specific project. (Student, under departmental supervision, arranges internship with sponsoring organization).

495. Independent Study. 1-3 hr. PR: Consent. Students will develop and complete a program of specialized studies under the supervision of a faculty member.

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Industrial and Labor Relations Course (ILR)

462. Collective Bargaining and Labor Relations. 3 hr. Examination of the theory and practice of collective bargaining. Topics include economic and historical environment, labor law, unionization, contract negotiation, patterns in contract content, conflict resolution, grievance handling, and an introduction to arbitration.

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Management Courses (MANG)

293. Special Topics. 1-3 hr. Special topics relevant to management. (A maximum of nine semester hours in any or all courses numbered 293 offered by the College of Business and Economics may be applied toward the bachelor's degree.)

310. Management of Small Business. 3 hr. PR: BCOR 370. Focusing on the management of small business, the course is designed both for those seeking employment in small business, and for those entering large organizations which deal with small firms as suppliers, customers, and competitors.

351. Database Management Systems. 3 hr. PR: BCOR 330. Introduction to database theory, design, implementation, management, and models; development of database applications for management systems.

352. Business Application Programming. 3 hr. PR: BCOR 330. Provides an understanding of fundamental programming concepts required to develop end-user business applications in an object-oriented, event-driven environment. These skills will be utilized in the Systems Design and Development course.

420. Business Information Systems. 3 hr. PR: BCOR 330 and 370. Use of EDP for decision making with emphasis on application in the functions of finance, marketing, personnel, accounting, and operations management.

422. The Individual and the Organization. 3 hr. PR: BCOR 370. Examination of how the individual, the group, and the organization interact to influence the behavior of the business organization and that of its human resources.

424. Organizational Theory and Analysis. 3 hr. PR: BCOR 370. Influences of structure on the behavior and dynamics of the business organization, including emphasis on becoming an effective manager.

428. Management Science I. 3 hr. PR: BCOR 360. Study and application of quantitative methods to business problems in which deterministic conditions prevail.

429. Management Science II. 3 hr. PR: MANG 428 or consent. Study and application of quantitative methods to business problems in which probabilistic conditions prevail.

430. Personnel Management. 3 hr. PR: BCOR 370. Fundamental principles and practices related to the procurement, development, maintenance and utilization of human resources. Focus on areas such as human resource planning, selection training, performance appraising, compensation, safety and health and labor relations.

432. Personnel and Compensation. 3 hr. PR: MANG 430. Designing and implementing total compensation systems in both private and public sectors. The emerging elements of total compensation systems are included providing insights into problems and opportunities for personnel.

434. Human Resource Management Research Methods. 3 hr. PR: MANG 430 or consent. Research methods and measurement in human resource management; philosophy of science, ethics in research, research design, and analytical methods.

438. Entrepreneurship. 3 hr. PR: Consent. The role of the entrepreneur in business and society; includes an analysis of the individual entrepreneur, and investigates the nature and problems of establishing a new business enterprise.

440. Practicum in Small Business. 3 hr. PR: Consent. A practical training ground in the identification and solution of small business problems. Through interaction with the business community, students are exposed to the opportunities and difficulties of small business entrepreneurship.

450. Systems Analysis. 3 hr. PR: BCOR 330. Emphasizes the systems approach, concentrating on the first half of the systems development cycle: feasibility studies, cost/benefit analysis, organizational analysis, assessment of information needs, and project planning. Effective teamwork and communications are stressed.

452. Systems Design and Development. 3 hr. PR: MANG 351 MANG 352, 450. The second half of the systems development cycle: user interface design, data design, process design, system specifications, use of software development tools, documentation, testing, conversion, and maintenance.

491. Internship in Management. 1-3 hr. PR: Consent. Supervised practical experience in student's major field; identification, analysis, and evaluation of a specific project. (Student, under departmental supervision, arranges internship with sponsoring organization).

495. Independent Study. 1-3 hr. PR: Consent. Students will develop and complete a program of specialized studies under the supervision of a faculty member.

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Marketing Courses (MKTG)

293. Special Topics. 1-3 hr. PR: Consent. Special topics relevant to marketing. (A maximum of nine semester hours in any or all courses numbered 493 offered by the College of Business and Economics may be applied toward the bachelor's degree.)

310. Marketing Research. 3 hr. PR: BCOR 350. Scientific approach to the solution of marketing problems with emphasis on research methods and techniques.

315. Consumer Behavior. 3 hr. PR: MKTG 310. The consumer decision process in a marketing framework. Emphasis on psychological and sociological concepts which influence the decision process.

320. Personal Selling. 3 hr. PR: BCOR 350. Deals with interpersonal communication, influencing, and persuasion processes designed to satisfy customer and company needs; stresses the structure of sound sales presentations through lectures, persuasive presentations, and appraisal and correction of common selling errors.

330. Distribution Channels. 3 hr. PR: BCOR 350. Management of channel systems with emphasis on retail distribution, channel choice, strategies, control, and optimization within the context of role, power, conflict, and communications.

340. Promotion Management. 3 hr. PR: BCOR 350. An analysis of the promotional mix options; advertising; personal selling; and sales promotion, and the integration of these options into the marketing mix.

350. Product and Price Policies. 3 hr. PR: BCOR 350. Deals with the company's product offering as economic and marketing variables influencing product's price; stress on determination of product and price objectives, planning, implementation, and evaluation of results.

400. Global Marketing. 3 hr. PR: BCOR 350 plus six additional hours in marketing. Evaluation and analysis of marketing strategies in a global environment; examination of the relationships between international buyer behavior and the elements of the marketing mix.

410. Retail Management. 3 hr. PR: BCOR 350. The organization and operating environment of retail firms. Special emphasis placed on consumer market segmentation and the marketing variables of merchandise mix, effective pricing, store location, and communication with suppliers and consumers.

420. Sales Management. 3 hr. PR: MKTG 320. Concentrates on the managerial responsibilities of sales managers for directing, motivating, and controlling a sales force, plus the techniques of selling including handling objections and closing.

430. Business Logistics Management. 3 hr. PR: MKTG 330 or consent. Examination of transportation, warehousing, materials handling, containerization, inventory control, purchasing, and warehouse location. Significant use made of problem solving with analytical tools.

460. Business to Business Marketing. 3 hr. PR: BCOR 350. A study of marketing to three classes of customers: the commercial market, the institutional market, and government agencies.

470. Marketing Management. 3 hr. PR: MKTG 310, MKTG 315; additional 6 hr. of marketing or consent. Simulation, through live and written case study, should sharpen skills as the student makes analytical evaluations of marketing problems.

491. Internship in Marketing. 1-3 hr. PR: Consent. Supervised practical experience in student's major field; identification, analysis, and evaluation of a specific project. (Student under departmental supervision, arranges internship with sponsoring organization).

495. Independent Study. 1-3 hr. PR: Consent. Students will develop and complete a program of specialized studies under the supervision of a faculty member.

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